Target Market Strategy

Target Market Strategy

Situation or SWOT Analysis

Situation or SWOT Analysis

strengths,weaknesses,opportunities, and threats.

Objectives

Spicy Rice Cakes will be pushed towards men to share with their buddies and see who can take on a spicy challenge. "This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 9.)

For them to have a pleasurable experience, the treats will go along with a nice tall glass of their favorite beer, maybe even a hefenweiser if I should be specific, with a slice of orange in the beer to bring it to life and add a little zest!

Spicy Rice Cakes will create an experience so fun and so unique that they will not be able to forget the good time they had. When the come back and visit the bar, the first thing they will be asking for is an order of Spicy Rice Cakes with their favorite cold beer. An overall objective is to build profitable customer relationships by bringing them back again and again. It will be achieved by creating a products that allow our customers to share their friendship with the most important people in their life with a product they know they can share with one another and enjoy.

Business Mission Statement

The mission statement for Spicy Rice Cakes are to create an experience they have not yet come across when entering just another day normal bar. They will come in thinking they'll just have an ordinary drink but they will discover and learn something new about a place they never heard of before. "An organization exists to accomplish something, and this purpose should be clearly stated." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 5.)
They will be served mostly towards the men to show that they are brave men and can take something spicy to eat. But when they flush it down with a nice cold beer it will bring both their stomachs and taste buds happiness.

Week 7 EOC: The Pitch

I will be introducing a new white rice and spicy chicken flavored chip. The flavor will be based from Bali which is located in Indonesia where they eat rice with almost every meal and add lots of spices to their food. The chip itself will be made of rice that will be baked until it looks almost like a tortilla chip. The spicy flavor will be added with herbs that can be produced and found on the island of Bali. And chicken could be added artificially or by prior soaking in chicken broth then put to dry for the next step, the spicy seasoning. For the packaging I have a vision to see it in a red and white, almost like a "Chinese food to go" carton but pointed in a triangle shape but with a flat top for easy opening and closing. The reasoning for the white and red colors is to represent the flag of Indonesia. The adventure would come from him traveling down a swamp, exploring and accidently becoming lost. He hears a man screaming for help and goes to help him, he sees a tiger ready to attack an elderly man but he quickly sneaks up behind it and frightens it away. The elder is so please he offers an invitation to eat a meal at his home, which is not typical because people in Bali prefer personal space from strangers. He accepts and has the elderly mans wife cook him a dish. The dish is made up of only the cleanliest white rice on the island and of a chicken marinated with spicy herbs. The man takes a spoonful of the rice and enjoys it, then a piece of chicken and falls in love with the dish. He finds himself craving the dish again and this is when the chip is made. Instead of having to cook a large meal, it is now available at a quick convenience without any fuss! It's a brave snack for the daring.

Week 6: Me Times Three

The three things that I use in everyday life that are important to me would have to be my cell phone, my car and my purse.

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Week 5 EOC: Social Networks and Job Hunting

Having a person who is genuine and has love for a product or a brand will have a bigger affect on others. I think commercials or sometimes even ads can be kind of cold and can make you feel uncomfortable."The best ambassadors, he says, are friendly, everyday brand loyalists who love to talk to people.” (Marketing: An Introduction,Pg.144) Just talking to a friend or relative about something your looking for can help you find a new favorite product. With all the technology that surrounds us we can look up different products or brands and compare them to one another. "Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles." (Marketing:An Introduction, Pg.143) I've noticed that quite a bit of people who are popular on YouTube regularly talk about their personal life and share stories about something they absolutely love or hate and its a great way to spread the word. Many beauty gurus on YouTube have sponsored videos or even do give away from products the company has sent to them for free. It doesn't only benefit the ambassador but only pleases to viewer in hopes that they will some free products just by watching a video. As for shopping for a job online, I've used Monster before and other similar job board sites. Never had I imagined that employers might be looking through Facebook to find their new candidates."The antibodies kicked in pretty quickly. They thought it was very invasive." (Job Recruiters Turn to Facebook to Find Candidates - WSJ.com) I have to agree with that and would feel a bit uncomfortable knowing my future employer has been going through my personal information. I don't think the two should be mixed together and find it a bit odd actually.