Wednesday, July 31, 2013

Week 2 EOC: Boston Consulting Group - Video Games

In my opinion, I believe that when it comes to different consoles and the way they rank all depends on the way the consumer views it. When it comes to Mobile, PlayStation 3, Xbox 360, and Wii they have different positive and negative results. In the star section would have to be the mobile phone apps and games. They are so easily downloadable, affordable, and portable they seem close to perfect for the gamer on the go or anyone looking to waste some time waiting in line. PlayStation 3 would have to be in the cow section because although it is be loved and their are many loyal PlayStation consumers, they can only tweak the console itself so many times before it becomes a nuisance. They have gone as far as they are going to go and there might be a high rise in profit but it will fizzle out in a short period of time. As for the Xbox 360 I think this console would fall into the question mark category. I'm torn in the middle over this one because I know many people love the Xbox for how convenient it is. It can play DVDs, you can surf the internet, use your Netflix account, and play or join games with other online friends. I feel like it does everything-video game wise-it can do already. There has been talk of the Xbox being used for medical reasons, if it goes that route I think it would make a huge comeback. We wont see it on the selves of Wal-Mart, but at our doctors offices instead. "While he wants to buy "The Beatles: Rockband" game, which will go for $250 with accessories, he said he "can't afford to buy it until I get a job." (http://online.wsj.com/article/SB124865158612682399.html) Last and most likely the least console with a chance of survival, the Wii. It falls into the dog category. I personally own one, that was previously my little brothers who gave it to me because he was bored of it. I don't use it for anything besides logging into my Netflix account. If it wasn't capable of that, it would probably be sitting in the garage, collecting dust.

Wednesday, July 17, 2013

Week 1 EOC: Great Customer Service

    Many people are most likely to tell a friend of a time when they received bad customer service, rather than a time they received great customer service. Fortunately, this post is about a positive customer experience. I was having a horrible day and decided to go to the mall to get out of my slump. I walked around inside and bumped into a store named Sephora located inside a department store, JC Penny. Once I got there I became mesmerized by the amount of beauty supplies. Everything I could ever need surrounded me. Make up brushes, endless eye shadows, different face primers, skin care products, blush, etc. I can go on and on, but what I gravitated towards was the make up brushes. I was gazing at a stippling brush when an associate walked over and said “Welcome to Sephora, my name is Jessica. Are you looking for anything in particular?” I answered, “I’m just looking around but I am trying to find a good foundation brush.” She replied “Oh I see your looking at our professional stippling brush. I use that and I really love it! It is very soft on the face and creates an airbrushed sort of look when applying foundation. You can use it for a light coverage or build it up.” "... Companies share a passion for understanding and satisfying customer needs in well-defined target markets. They motivate everyone in the organization to help build lasting customer relationships based on creating value." (Marketing: An Introduction, pg.4) I felt like I was talking to one of my girlfriends. I confessed to Jess, “I really want to try it because I've heard some great reviews, but I’m scared that if it’s not for me I’ll be stuck with it.” She smiled and said “If you don’t like it you can return it, we won’t stick you with it. Experiment with it and if you’re not happy with it then come back with the receipt and return it.” She was very professional and made me feel comfortable when I spoke with her about my concerns. I wanted to hug her and say thank you! After a short conversation I was sold, and made my way over to purchase my new favorite foundation brush.

Wednesday, July 10, 2013

Week 1 EOC: My Voice

All my life I had an inkling that I would end up choosing a career where I would immerse myself in sound every day. Although multi fascinated in other creative directions I know Audio Production is the right fit for me. Throughout my life I’ve felt that sound is my main form of expression and how I project the dream world inside my head. There’s a beauty that is indescribable about sound and I believe that's why I love to sing and perform. Knowing how to build sounds, tear them apart, mix them, master them, would make me feel as if I have the world in my hands. It's an overpowering feeling. I don’t think I’ve ever met anyone who said they dislike all music. I like the feeling of helping others, and I think though music one can almost control a persons emotions. It becomes a therapy, you just feel it and go with it. I want to strengthen my skills, better myself every day and be able to make a living doing what I love. The biggest goal I have for myself is to open a recording studio as a business. Along with that, I would make my own music, produce it and become a selling artist. I have big dreams for myself but I would also love to open the studio to help others reach theirs.