Week 4 EOC: Business to Bussiness Buying

The consumer market for GE is providing consumer products, that would be a product that is usually used in an everyday household. The major factors that influence consumer buying behaviors vary depending on what the buyer is looking for. They base it off what product they are looking for, what they need it to do, how it will benefit the company, and also how the company they are buying from present themselves. They want a company that has their best interest in mind and that is going to build a professional and stand up relationship with them. They want dependability and most buyers would turn down a great product for a company that offers a better business relationship with them. When most buyers are looking for a product they do intensive research and don't settle until they find a product that suites them best. A good quote from the book that explains major factors that influence business buying regarding GE and there locomotives would be, "the company “evaluates many cost factors before awarding … a locomotive contract. Environmental impact, fuel consumption, reliability, serviceability [are] all key elements in this decision.” But also important is “the value of our ongoing partnership with GE.” (Marketing: An Introduction, pg.158) GE has done many different things to help contribute good, not only to their own company but also to the world. They car about the pollution in the air and have successfully come up with a way to decrease the amount of pollution with their advance technology. “If every freight locomotive in North America were as clean as GE’s Evolution,” notes one expert, “the annual reduction of emissions would compare to removing 48 million cars from the road each year.” (Marketing: An Introduction, pg.158) With their very admirable work and great business to business relationships I only see GE's success growing and creating even greater changes.