Week 5 EOC: Social Networks and Job Hunting

Having a person who is genuine and has love for a product or a brand will have a bigger affect on others. I think commercials or sometimes even ads can be kind of cold and can make you feel uncomfortable."The best ambassadors, he says, are friendly, everyday brand loyalists who love to talk to people.” (Marketing: An Introduction,Pg.144) Just talking to a friend or relative about something your looking for can help you find a new favorite product. With all the technology that surrounds us we can look up different products or brands and compare them to one another. "Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles." (Marketing:An Introduction, Pg.143) I've noticed that quite a bit of people who are popular on YouTube regularly talk about their personal life and share stories about something they absolutely love or hate and its a great way to spread the word. Many beauty gurus on YouTube have sponsored videos or even do give away from products the company has sent to them for free. It doesn't only benefit the ambassador but only pleases to viewer in hopes that they will some free products just by watching a video. As for shopping for a job online, I've used Monster before and other similar job board sites. Never had I imagined that employers might be looking through Facebook to find their new candidates."The antibodies kicked in pretty quickly. They thought it was very invasive." (Job Recruiters Turn to Facebook to Find Candidates - WSJ.com) I have to agree with that and would feel a bit uncomfortable knowing my future employer has been going through my personal information. I don't think the two should be mixed together and find it a bit odd actually.