Wednesday, August 21, 2013

Week 7 EOC: The Pitch

I will be introducing a new white rice and spicy chicken flavored chip. The flavor will be based from Bali which is located in Indonesia where they eat rice with almost every meal and add lots of spices to their food. The chip itself will be made of rice that will be baked until it looks almost like a tortilla chip. The spicy flavor will be added with herbs that can be produced and found on the island of Bali. And chicken could be added artificially or by prior soaking in chicken broth then put to dry for the next step, the spicy seasoning. For the packaging I have a vision to see it in a red and white, almost like a "Chinese food to go" carton but pointed in a triangle shape but with a flat top for easy opening and closing. The reasoning for the white and red colors is to represent the flag of Indonesia. The adventure would come from him traveling down a swamp, exploring and accidently becoming lost. He hears a man screaming for help and goes to help him, he sees a tiger ready to attack an elderly man but he quickly sneaks up behind it and frightens it away. The elder is so please he offers an invitation to eat a meal at his home, which is not typical because people in Bali prefer personal space from strangers. He accepts and has the elderly mans wife cook him a dish. The dish is made up of only the cleanliest white rice on the island and of a chicken marinated with spicy herbs. The man takes a spoonful of the rice and enjoys it, then a piece of chicken and falls in love with the dish. He finds himself craving the dish again and this is when the chip is made. Instead of having to cook a large meal, it is now available at a quick convenience without any fuss! It's a brave snack for the daring.

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